“Let’s get out of the abstraction.” That was the concept that inspired our animal rights photo shoot.
On a cozy October day we went to the Santuário Terra Dos Bichos, located in São Paulo, Brazil. A place filled with love and tenderness for those who “lived” a life of exploration and suffering. The Sanctuary takes care of rescued animals either by food, entertainment and cosmetics industries and by animal trafficking. We considered the ideal place to develop the project, precisely because it shows reality. No abstractions.
Besides the Sanctuary, there was a crucial point: the partnership with a vegan brazilian store, Urban Flowers, responsible for the t-shirts that gave life to the project. We wanted to blend subtlety with the criticism brought by the t-shirts: “fuck animal testing”, “we can do it, go vegan” and “we are all equal.”
For a consistent proposal, the photographers were Paloma and Dennis from Coagula, who abandoned the habit of eating animals years ago searching for a fairer lifestyle. Through the photos, we wanted to evoke good and bad feelings in a subtle way, with a certain symbolism. In some images, we introduce elements in red, precisely to bring up the idea of violence: the violence we treat and allow us to treat our animals.
The main question we wanted to provoke with this photo shoot is: what am I consuming, what am I funding?
Let’s get out of abstraction and embrace our consciousness. Let us put aside our selfishness, understand and not justify the suffering of sentient creatures, as we do every single day.
What you have on your plate was a living body, with blood, heart; a body that breathed, that had eyes, a personality and feelings. Until your makeup reaches you, it has been exhaustively tested on living beings who suffered, cried and screamed in pain and despair. These also had a heart that pumped, eyes that saw, emotions and personality.
Get out of the abstraction and make the connection. Allow yourself to see a terrifying reality, but not to be part of it.
SU-I-GE-NE-RIS: A Latin phrase meaning of its own kind, used to describe something considered unique, special. If you describe a person or thing using sui generis, you mean that there is no-one else or nothing else of the same kind and so you cannot make judgments about them based on other things.
- – Coagulap & Luíza Brando